The situation

Three gifting brands, Gift Box Boutique, Little & Luxe and Gather and Graze, needed coordinated digital activity while keeping their own product presentation and voice.

What I noticed

Campaign performance depends on what happens after the click. More traffic to a storefront that does not help people decide only goes so far, so the website had to be part of the marketing remit, not a separate handoff.

What I did

  • Ran the full digital program. Klaviyo email campaigns, Meta and Google advertising and content across all three brands, working with external agency partners.
  • Built on the storefront myself. Hands-on Shopify UX and development in HTML, CSS and JavaScript, so campaign and storefront changes could be planned together.
  • Made the free-shipping threshold visible. I built a progress bar with product suggestions that shows shoppers how close their basket is to free shipping and what they could add.
  • Kept it in the merchant’s hands. The threshold, on/off toggle and suggestion source are all configurable in the Shopify theme settings, so the team can adjust the feature without code.

The work, with context

Select an image to enlarge it.

Shipping progress bar and product suggestions
Customer-facing feature: a visible free-shipping threshold with suggestions that help shoppers decide what to add.
Shopify controls for the shipping feature
Merchant-facing controls: threshold, toggle and suggestion source exposed through Shopify theme settings.

What happened

Sales grew 25% year over year across the business during my time there, with my email, paid media and Shopify work contributing to that growth.

What I’d bring to your team

Campaign delivery connected to practical, hands-on improvements in the customer’s shopping experience.