Taj Walia — Strategic Marketer & Growth Catalyst

10+ Years
Experience

About Me

The Strategist
Behind the Brand.

I'm Taj Walia — a Strategic Tactician, Creative Marketer, and Growth Catalyst. I've spent over a decade building brands from the ground up, turning ideas into campaigns that move people, and campaigns into results that move needles.

From board-level strategy to hands-on creative execution — I do both. I've grown organic traffic by 60%, achieved 3.5x ROAS on Google Ads, and helped a dealership win Dealership of the Year out of 52 locations.

New Zealand Citizen Open Work Permit · Canada Calgary-Based Masters in Management AI-Augmented

📍 Calgary, Alberta, Canada

✉️ walia1718@gmail.com

🔗 linkedin.com/in/tajwalia

🚗 Full Alberta Licence · AWD

0 Years Experience

0 % Organic Traffic Growth

0 Google Ads ROAS

0 % Online Visit Increase

Core Competencies

Skills That Drive
Real Results.

🎯

Marketing Strategy

Board-level strategy through to campaign execution. Brand positioning, go-to-market planning, multi-channel integration, and performance analytics.

Brand Strategy GTM Planning Analytics PR

📱

Digital & Performance

Google Ads with 3.5x ROAS, Meta campaigns, SEO/SEM, email marketing automation, CRM management, and data-driven optimisation.

Google Ads Meta Ads SEO / SEM HubSpot

🎨

Creative & Content

Full creative production — copywriting, photography, videography, graphic design (Adobe Suite), and AI-accelerated content at scale.

Adobe Suite Copywriting Video Editing Midjourney

🛒

E-Commerce & Web

Shopify and WordPress store design, UX/UI optimisation, HTML/CSS customisation, conversion rate optimisation and A/B testing.

Shopify WordPress HTML / CSS UX/UI

🤖

AI-Augmented Marketing

Leveraging ChatGPT, Midjourney, and Adobe Firefly to 10x content velocity, generate creative concepts, and stay ahead of the market.

ChatGPT Midjourney Firefly Automation

👥

Leadership & Management

Managing marketing budgets, mentoring teams, collaborating with C-suites, leading agencies, and delivering in-house training programs.

Team Leadership Budget Mgmt Stakeholders Training

Career History

A Decade of Bold
Brand Moves.

Jan 2026 – Present

North 49 / Rymar

Marketing Specialist

📍 Calgary, Alberta, Canada

Directing multi-channel digital marketing for two brand families spanning 9+ distinct brands — from Spartan Fitness Equipment to Rymar Synthetic Grass. Managing Shopify/WordPress e-commerce platforms, implementing comprehensive SEO strategies, and driving customer engagement through in-store promotions and product launches.

Jan 2025 – Jan 2026

Giftbox Boutique

Marketing Manager

📍 Whangarei, NZ → Calgary, Canada (Remote)

Managed comprehensive digital marketing strategies for three D2C e-commerce brands. Executed multi-channel campaigns across Meta, Google, and Klaviyo email marketing. Enhanced Shopify store UI/UX using custom HTML/CSS/JavaScript to improve conversions.

Sep 2022 – Oct 2024

AdvanceQuip Ltd

Marketing Manager

📍 New Zealand

Developed and executed marketing strategies for three companies simultaneously. Managed B2B brands including Case, ASV, and Astra. Leveraged AI tools to accelerate content creation and enhance campaign effectiveness.

40% Brand Engagement 60% Organic Traffic

Jul 2021 – Sep 2022

Active Safety Ltd

Marketing Manager

📍 New Zealand

Managed all marketing across physical stores, e-commerce, and a B2B sales rep network. Led email automation and segmentation strategies, created extensive sales collateral and marketing content.

45% Online Visit Increase 20% Customer Retention

Jan 2020 – Jul 2021

AWS Legal

Marketing & Communications Manager

📍 New Zealand

Oversaw all internal and external communications for a leading law firm. Presented data-driven marketing reports directly to the partnership board. Developed and delivered in-house marketing training workshops and playbooks.

Jun 2018 – Jan 2020

Porter Group

Digital Marketing Manager

📍 New Zealand

Managed multi-region digital marketing across NZ, AU, USA and Pacific Islands. Published "Porter Press" quarterly magazine to 9,000+ global recipients. Oversaw 8 FB/Instagram profiles, 2 LinkedIn pages, and 50+ Google My Business locations.

3.5x Google Ads ROAS 9,000+ Magazine Reach

Jan 2016 – Jun 2018

Harley-Davidson

Marketing Consultant

📍 Road & Sport, New Zealand

Key contributor to winning Dealership of the Year from 52 AU/NZ locations. Managed full marketing spectrum — research, campaigns, events, social media, CRM, and budget.

Dealership of the Year 75% Social Engagement Growth

Brands & Portfolio

Campaigns That
Left Marks.

From heavy machinery to luxury gift brands — I've marketed it all. Every brand is a new story, and I've become very good at telling them across every channel, format, and audience.

B2B · Heavy Equipment

AdvanceQuip Multi-Brand Growth

Orchestrated simultaneous marketing strategies for three companies in the heavy equipment sector, achieving record-breaking digital engagement metrics.

60%

Organic traffic

40%

Brand engagement

Performance · Google Ads

Porter Group Multi-Region PPC

Managed Google Ads campaigns across New Zealand, Australia, USA and Pacific Islands — consistently delivering industry-beating return on ad spend.

3.5x

ROAS achieved

Regions managed

Brand Building · Retail

Harley-Davidson Dealership of the Year

A key contributor in a marketing transformation that led to the dealership winning the coveted Dealership of the Year award across 52 AU/NZ locations.

75%

Social engagement

of 52 dealerships

Brands I've Worked With

Current · North 49 Brands & Rymar Group