Taj Walia

Innovative Marketing Specialist | Driving Growth with Data, Creativity & AI

With 10+ years of experience across various industries, a marketing leader fusing data insights, creative strategy, and AI power to elevate brands and deliver exceptional results.

Let's Collaborate Explore Timeline

(+64) 204 077 3871 walia1718@gmail.com /in/tajwalia

Meet Taj

With over a decade spearheading high-impact marketing initiatives across diverse industries—from automotive and heavy equipment to legal and safety—I thrive on turning complex challenges into measurable successes.

My approach blends strategic foresight with hands-on execution. I leverage the full digital spectrum: advanced SEO/SEM, data-driven UX optimization, engaging content creation, CRM automation, and the transformative potential of AI-powered marketing (ChatGPT, Midjourney & more) to amplify reach and ROI.

Whether it's boosting organic traffic by 60%, increasing online sales by 45%, or achieving a 3.5X ROAS on campaigns, I'm focused on delivering tangible value and building lasting brand momentum.

A proactive leader and New Zealand Citizen ready to drive your next marketing evolution.

Connect on LinkedIn

My Expertise Toolkit

Strategy & Analytics

Multi-Channel Marketing Strategy
Market Research & Competitive Analysis
Data Analysis & Performance Tracking (GA4)
Audience Segmentation & Targeting
Brand Positioning & Development
Budget Management & ROI Optimization

Digital Marketing Channels

SEO (Technical, On-Page, Local) & SEM
PPC Advertising (Google, Meta, LinkedIn Ads)
Social Media Strategy & Management
Content Marketing & Distribution
Affiliate & Influencer Marketing
Public Relations & Outreach

AI & Automation

AI-Powered Marketing Strategy
Content Generation (ChatGPT, Midjourney)
Marketing Automation Platforms
Email Marketing Automation (HubSpot, Mailchimp, Klaviyo)
CRM Implementation & Management
AI Tools for Efficiency (Research, Analytics)

Creative & Content Execution

Content Strategy & Storytelling
Compelling Copywriting & Editing
Graphic Design (Adobe Suite, Canva)
Video Production & Editing (Premiere Pro)
Photography & Visual Direction
Brand Identity Design & Guideline

E-commerce & Conversion

E-commerce Platform Management (Shopify, WooCommerce, Magento)
Website UX/UI Optimization
Conversion Rate Optimization (CRO)
Sales Funnel Development & Optimization
Landing Page Design & Testing
A/B Testing & Multivariate Testing

Leadership & Collaboration

Team Leadership & Mentorship
Cross-Functional Team Collaboration
Stakeholder Engagement & Communication
Agency & Vendor Management
Project Management & Execution
Presenting & Reporting Insights

My Career Timeline

Marketing Manager

AdvanceQuip LtdSep 2022 - Oct 2024

Developed and executed marketing strategies for three brands, resulting in a 40% increase in brand engagement.
Led cross-channel campaigns across print, digital, tradeshows, and media to strengthen market presence.
Optimized sales funnels and lead conversion rates, increasing customer acquisition by 35%.
Utilized AI-powered tools to enhance content marketing and efficiency.
Managed key brands, including Case, ASV, and Astra, ensuring consistent brand messaging and positioning.

Marketing Manager

Active Safety LtdJul 2021 - Sep 2022

Spearheaded multi-platform marketing initiatives that resulted in a 45% increase in online sales.
Led website redesign & e-commerce platform optimization, increasing online sales.
Developed a B2B and B2C brand strategy, effectively targeting key customer segments.
Conducted SEO audits, technical SEO fixes, and on-page optimizations.
Managed email marketing automation, resulting in a 20% increase in customer retention.
Created social media campaigns that boosted engagement by 35% within 6 months.
Developed high-quality video & graphic content for digital advertising.

Marketing & Communications Manager

AWS LegalJan 2020 - Jul 2021

Led the marketing strategy, branding, and internal & external communications for a leading law firm.
Designed and executed a comprehensive digital marketing strategy for the law firm.
Optimized Google My Business and local SEO.
Conducted market analysis, client surveys, and provided data-driven reports to senior leadership.
Developed content marketing campaigns that positioned AWS Legal as an industry thought leader.
Managed email marketing, website content, social media campaigns, and press releases.
Designed playbooks and held workshops to educate staff on marketing best practices.
Oversaw brand messaging, website updates, and conversion funnel improvements.

Digital Marketing Manager

Porter GroupJun 2018 - Jan 2020

Managed multi-country digital marketing campaigns (NZ, AU, USA, Pacific Islands).
Oversaw multiple websites, email marketing (Mailchimp), and digital advertising.
Developed and published SEO-friendly blog content and landing pages.
Created content for 50+ Google My Business locations, social media accounts, and video promotions.
Created high-impact social media videos and visual content for brand storytelling.
Managed Google Ads with an ROAS of 3.5X on targeted campaigns.
Designed and published the quarterly magazine "Porter Press", distributed globally.

Marketing Consultant

Road & Sport Harley-DavidsonJan 2016 - Jun 2018

Developed integrated marketing campaigns, resulting in the dealership winning the "Dealership of the Year" award.
Implemented social media and influencer marketing strategies, growing engagement by 75%.
Led social media management, brand identity, event marketing, and print advertising.
Designed email marketing campaigns with an average CTR of 18%.
Produced videos, newsletters, and promotional materials to enhance customer engagement.
Created visually appealing marketing materials, including brochures, ads, and event promotions.

Academic Foundations

Master's Degree
[Master of Applied Management]
The Southern Institute of Technology | 2020 - 2024
Graduate Diploma
[Public Relations and Advertising]
Wintec (Waikato Institute of Technology) | 2015
Bachelor's Degree
[Journalism & Mass Communication]
Manipal University | 2011 - 2014