Taj Walia

Strategic Tactician | Creative Marketer | Growth Catalyst

A results-driven Marketing Leader with over a decade of experience leveraging data, creativity, and AI to build iconic brands and drive measurable growth for businesses worldwide.

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(+1) 236-513-4090 walia1718@gmail.com /in/tajwalia

Meet Taj

For over a decade, I've operated as a full-spectrum marketing engine for businesses across diverse industries—from the brand-centric world of Harley-Davidson to the complex B2B sales cycle of heavy machinery.

My approach is a blend of high-level strategy and meticulous hands-on execution. I thrive on architecting the complete customer journey, leveraging data analytics, compelling content, and the power of AI-powered marketing to deliver tangible results.

Whether it's driving a 60% increase in organic traffic, achieving a 3.5X ROAS on ad spend, or leading a brand to win "Dealership of the Year," my focus is always on creating momentum and driving measurable growth.

Now based in Canada, I am actively seeking opportunities to help a forward-thinking Canadian company build its next chapter of success.

My Expertise Toolkit

Strategy & Analytics

Multi-Channel Marketing Strategy
Market Research & Competitive Analysis
Data Analysis & Performance Tracking (GA4)
Audience Segmentation & Targeting
Brand Positioning & Development
Budget Management & ROI Optimization

Digital Marketing Channels

SEO (Technical, On-Page, Local) & SEM
PPC Advertising (Google, Meta, LinkedIn Ads)
Social Media Strategy & Management
Content Marketing & Distribution
Affiliate & Influencer Marketing
Public Relations & Outreach

AI & Automation

AI-Powered Marketing Strategy
Content Generation (ChatGPT, Midjourney)
Marketing Automation Platforms
Email Marketing Automation (HubSpot, Mailchimp, Klaviyo)
CRM Implementation & Management
AI Tools for Efficiency (Research, Analytics)

Creative & Content Execution

Content Strategy & Storytelling
Compelling Copywriting & Editing
Graphic Design (Adobe Suite, Canva)
Video Production & Editing (Premiere Pro)
Photography & Visual Direction
Brand Identity Design & Guideline

E-commerce & Conversion

E-commerce Platform Management (Shopify, WooCommerce)
Website UX/UI Optimization
Conversion Rate Optimization (CRO)
Sales Funnel Development & Optimization
Landing Page Design & Testing
A/B Testing & Multivariate Testing

Leadership & Collaboration

Team Leadership & Mentorship
Cross-Functional Team Collaboration
Stakeholder Engagement & Communication
Agency & Vendor Management
Project Management & Execution
Presenting & Reporting Insights

My Career Timeline

Digital Marketing Specialist

The Gift Group LtdJan 2025 - Present

Directing multi-channel digital strategy (Google Ads, Meta Ads, Email) for three distinct D2C gifting brands.
Leading Shopify store optimization, implementing UX/UI enhancements and advanced GA4 event tracking.
Developing and executing customer lifecycle email flows in Klaviyo to boost retention and sales.

Marketing Manager

AdvanceQuip LtdSep 2022 - Oct 2024

Developed and executed marketing strategies for three brands, resulting in a 40% increase in brand engagement.
Led cross-channel campaigns across print, digital, tradeshows, and media to strengthen market presence.
Optimized sales funnels and lead conversion rates, increasing customer acquisition by 35%.
Utilized AI-powered tools to enhance content marketing and efficiency.

Marketing Manager

Active Safety LtdJul 2021 - Sep 2022

Spearheaded multi-platform marketing initiatives that resulted in a 45% increase in online sales.
Led website redesign & e-commerce platform optimization.
Managed email marketing automation, resulting in a 20% increase in customer retention.

Marketing & Communications Manager

AWS LegalJan 2020 - Jul 2021

Led the marketing strategy, branding, and communications for a leading law firm.
Conducted market analysis and provided data-driven reports to senior leadership.
Developed content marketing campaigns that positioned the firm as an industry thought leader.

Digital Marketing Manager

Porter GroupJun 2018 - Jan 2020

Managed multi-country digital marketing campaigns (NZ, AU, USA, Pacific Islands).
Managed Google Ads with an ROAS of 3.5X on targeted campaigns.
Designed and published the quarterly magazine "Porter Press", distributed globally.

Marketing Consultant

Road & Sport Harley-DavidsonJan 2016 - Jun 2018

Contributed to the dealership winning the "Dealership of the Year" award.
Implemented social media and influencer marketing strategies, growing engagement by 75%.
Designed email marketing campaigns with an average CTR of 18%.