For over a decade I have been the person businesses hand their whole marketing function to, from an official Harley-Davidson dealership to heavy-equipment groups, industrial safety, a law firm, D2C e-commerce and fitness retail.
My pattern is consistent: take ownership of a multi-brand portfolio, set the strategy and budget, lead a lean team, and stay close enough to the work to build the campaigns, write the content, and code the website changes myself. At Porter Group that meant nine brands and five divisions across NZ, Australia, the US and the Pacific. At Active Safety, fourteen safety and workwear brands. Today it means five fitness and lifestyle brands for North 49 Brands and the Rymar Group in Canada.
I use AI, Claude, ChatGPT and Google Gemini, every day as a brainstorming partner: pressure-testing strategy, sharpening ideas and refining content. Combined with hands-on skills in HTML, CSS, JavaScript, Shopify and WordPress, it lets a lean team deliver what usually takes a department. Here's exactly how that works →
I started in journalism and design, a J-school degree, film and photography awards, and years of freelance design before marketing. It's why the creative execution is native, not delegated.
Scope
Full-function ownership: strategy, budget, brand, digital, content, events, reporting, team leadership.
Industries
Motorcycles, heavy equipment, industrial safety, legal, D2C gifting, fitness & e-bikes.
Markets
Campaigns run across Canada, New Zealand, Australia, the US and the Pacific.
Method
Data-led decisions, AI-assisted thinking, hand-built execution. Every claim on this site traces to a specific role.
