Taj Walia — Strategic Marketer & Growth Catalyst

10+ Years
Experience

About Me

The Strategist
Behind the Brand.

I'm Taj Walia — a Strategic Tactician, Creative Marketer, and Growth Catalyst. I've spent over a decade building brands from the ground up, turning ideas into campaigns that move people, and campaigns into results that move needles.

From board-level strategy to hands-on creative execution — I do both. I've grown organic traffic by 60%, achieved 3.5x ROAS on Google Ads, and helped a dealership win Dealership of the Year out of 52 locations.

New Zealand Citizen Open Work Permit · Canada Calgary-Based Masters in Management AI-Augmented

📍Calgary, Alberta, Canada

✉️walia1718@gmail.com

🔗linkedin.com/in/tajwalia

🚗Full Alberta Licence · AWD

0Years Experience

0% Organic Traffic Growth

0Google Ads ROAS

0% Online Visit Increase

Core Competencies

Skills That Drive
Real Results.

🎯

Marketing Strategy

Board-level strategy through to campaign execution. Brand positioning, go-to-market planning, multi-channel integration, and performance analytics.

Brand StrategyGTM PlanningAnalyticsPR

📱

Digital & Performance

Google Ads with 3.5x ROAS, Meta campaigns, SEO/SEM, email marketing automation, CRM management, and data-driven optimisation.

Google AdsMeta AdsSEO / SEMHubSpot

🎨

Creative & Content

Full creative production — copywriting, photography, videography, graphic design (Adobe Suite), and AI-accelerated content at scale.

Adobe SuiteCopywritingVideo EditingMidjourney

🛒

E-Commerce & Web

Shopify and WordPress store design, UX/UI optimisation, HTML/CSS customisation, conversion rate optimisation and A/B testing.

ShopifyWordPressHTML / CSSUX/UI

🤖

AI-Augmented Marketing

Leveraging ChatGPT, Midjourney, and Adobe Firefly to 10x content velocity, generate creative concepts, and stay ahead of the market.

ChatGPTMidjourneyFireflyAutomation

👥

Leadership & Management

Managing marketing budgets, mentoring teams, collaborating with C-suites, leading agencies, and delivering in-house training programs.

Team LeadershipBudget MgmtStakeholdersTraining

Career History

A Decade of Bold
Brand Moves.

Jan 2026 – Present

North 49 / Rymar

Marketing Specialist

📍 Calgary, Alberta, Canada

Directing multi-channel digital marketing for two brand families spanning 9+ distinct brands — from Spartan Fitness Equipment to Rymar Synthetic Grass. Managing Shopify/WordPress e-commerce platforms, implementing comprehensive SEO strategies, and driving customer engagement through in-store promotions and product launches.

Jan 2025 – Jan 2026

Giftbox Boutique

Marketing Manager

📍 Whangarei, NZ → Calgary, Canada (Remote)

Managed comprehensive digital marketing for three D2C e-commerce brands. Executed multi-channel campaigns across Meta, Google, and Klaviyo. Enhanced Shopify store UI/UX using custom HTML/CSS/JavaScript to improve conversions.

Sep 2022 – Oct 2024

AdvanceQuip Ltd

Marketing Manager

📍 New Zealand

Developed and executed marketing strategies for three companies simultaneously. Managed B2B brands including Case, ASV, and Astra. Leveraged AI tools to accelerate content creation.

40% Brand Engagement60% Organic Traffic

Jul 2021 – Sep 2022

Active Safety Ltd

Marketing Manager

📍 New Zealand

Managed all marketing across physical stores, e-commerce, and a B2B sales rep network. Led email automation and segmentation strategies.

45% Online Visit Increase20% Customer Retention

Jan 2020 – Jul 2021

AWS Legal

Marketing & Communications Manager

📍 New Zealand

Oversaw all internal and external communications for a leading law firm. Presented data-driven marketing reports to the partnership board. Developed and delivered in-house training workshops.

Jun 2018 – Jan 2020

Porter Group

Digital Marketing Manager

📍 New Zealand

Managed multi-region digital marketing across NZ, AU, USA and Pacific Islands. Published "Porter Press" quarterly magazine to 9,000+ global recipients.

3.5x Google Ads ROAS9,000+ Magazine Reach

Jan 2016 – Jun 2018

Harley-Davidson

Marketing Consultant

📍 Road & Sport, New Zealand

Key contributor to winning Dealership of the Year from 52 AU/NZ locations.

Dealership of the Year75% Social Engagement Growth

Brands & Portfolio

Campaigns That
Left Marks.

From heavy machinery to luxury gift brands — I've marketed it all. Every brand is a new story, and I've become very good at telling them across every channel, format, and audience.