For over a decade, I have been trusted to direct and execute entire marketing functions—from setting portfolio-wide strategy and budgets to leading lean teams, building the creative campaigns, writing copy, and editing code myself.
My experience spans six industries, from an official Harley-Davidson franchise to heavy machinery groups, industrial safety, legal professional services, and D2C e-commerce. At Porter Group, that meant directing marketing across nine brands and five divisions in NZ, Australia, the US and the Pacific. At Active Safety, fourteen safety and workwear brands. Today, it means overseeing five fitness and lifestyle brands for North 49 Brands and the Rymar Group in Canada.
I use AI (Claude, ChatGPT, and Google Gemini) daily as a brainstorming partner: pressure-testing strategy, sharpening ideas, and refining content. Combined with hands-on skills in HTML, CSS, JavaScript, Shopify, and WordPress, it acts as a multiplier, allowing a lean team to deliver the output and velocity of a full department. Here's exactly how that workflow works →
I started in journalism and design, holding a journalism degree, film and photography awards, and years of freelance design before stepping into marketing. It is why the creative execution on this site is native and directed by craft, not delegated to agencies.
Scope
Full-function ownership: strategy, budget, brand, digital, content, events, reporting, team leadership.
Industries
Motorcycles, heavy equipment, industrial safety, legal, D2C gifting, fitness & e-bikes.
Markets
Campaigns run across Canada, New Zealand, Australia, the US and the Pacific.
Method
Data-led decisions, AI-assisted thinking, hand-built execution. Every claim on this site traces to a specific role.
