I own entire marketing functions: strategy, budget, team and execution, for portfolios of up to 14 brands at a time. Senior enough to set direction, hands-on enough to ship it myself.
For over a decade I have been the person businesses hand their whole marketing function to, from an official Harley-Davidson dealership to heavy-equipment groups, industrial safety, a law firm, D2C e-commerce and fitness retail.
My pattern is consistent: take ownership of a multi-brand portfolio, set the strategy and budget, lead a lean team, and stay close enough to the work to build the campaigns, write the content, and code the website changes myself. At Porter Group that meant nine brands and five divisions across NZ, Australia, the US and the Pacific. At Active Safety, fourteen safety and workwear brands. Today it means five fitness and lifestyle brands for North 49 Brands and the Rymar Group in Canada.
I use AI, Claude, ChatGPT and Google Gemini, every day as a brainstorming partner: pressure-testing strategy, sharpening ideas and refining content. Combined with hands-on skills in HTML, CSS, JavaScript, Shopify and WordPress, it lets a lean team deliver what usually takes a department. Here's exactly how that works →
I started in journalism and design, a J-school degree, film and photography awards, and years of freelance design before marketing. It's why the creative execution is native, not delegated.
Full-function ownership: strategy, budget, brand, digital, content, events, reporting, team leadership.
Motorcycles, heavy equipment, industrial safety, legal, D2C gifting, fitness & e-bikes.
Campaigns run across Canada, New Zealand, Australia, the US and the Pacific.
Data-led decisions, AI-assisted thinking, hand-built execution. Every claim on this site traces to a specific role.
70+ brands and counting, from global manufacturers to homegrown D2C, every one of them marketed hands-on.
From global manufacturers to homegrown D2C: six industries, four markets, one marketer who has carried them all.
Four portfolios, four different industries, measurable outcomes in each.
Multi-region Google Ads, 50+ Google Business locations, and a quarterly magazine reaching 9,000 readers, for a nine-brand equipment group.
Read the case study
Content strategy, on-page and technical SEO across three companies, plus a 40% lift in brand engagement.
Read the case study
Email automation and segmentation that lifted customer retention 20% and online visits 45% at Active Safety.
Read the case study
Full marketing ownership at an official franchise dealership: 75% engagement growth and the top award out of 52 AU/NZ locations.
Read the case studyThree short essays on the operating system: how I get inside a business, how AI fits a real weekly rhythm, and why I never stop studying the craft.
Before I write a line of strategy I walk the business as a customer, listen to the front line, sit with management and hear what clients say when nobody's selling to them.
Read the essayThe actual weekly rhythm behind a five-brand portfolio: where Claude, ChatGPT and Gemini do real work, and where human judgment stays in charge.
Read the workflowKotler taught me the discipline, a decade of practice taught me the reality. I study the field constantly and pass it on, from boardroom training to mentoring my own team.
Read the philosophyContinuous, no gaps, and every move an increase in portfolio scale.
Directing marketing strategy and execution across five fitness and lifestyle brands, leading the marketing team while owning strategy, content, campaigns and budget end-to-end. Shopify and WordPress optimization, SEO, in-store promotions, corporate events and product launches.
Comprehensive digital strategy for three D2C e-commerce brands: Meta and Google campaigns, Klaviyo email marketing, and hands-on Shopify UX and conversion work using HTML, CSS and JavaScript.
Marketing strategy across three companies: 60% growth in organic traffic through content and technical SEO, 40% increase in brand engagement, campaigns spanning print, online, tradeshows and social. Managed marketing staff and media contracts.
All marketing across physical stores, e-commerce and a B2B rep network for fourteen safety and workwear brands. Email automation and segmentation lifted retention 20% and online visits 45%.
Owned the firm's marketing strategy and all internal and external communications, presenting data-driven reports directly to the partnership board and delivering in-house marketing training for staff and partners.
Digital marketing for nine equipment brands and five divisions with multi-market scope across NZ, Australia, the US and the Pacific: 3.5x ROAS on Google Ads, 8 social profiles, 50+ Google Business locations, and "Porter Press", a quarterly magazine mailed to 9,000+ readers.
Full marketing ownership at an official Harley-Davidson franchise: key contributor to winning "Dealership of the Year" out of 52 AU/NZ locations, with social and influencer engagement up 75%.
Used daily to brainstorm campaign angles, pressure-test strategy and refine content, a thinking partner, not a shortcut.
Southern Institute of Technology
Wintec
Manipal University
Article 19, India Level Media Fest
Dadasaheb Phalke Award
Karnatak University
Manipal University
Manipal University
Open to the right marketing role anywhere in Canada, on-site, hybrid or remote.
Pick a time that suits you, no email back-and-forth. I'm happy to meet by video or in person.
Open my calendar